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The Academy Launches ” Aces” as Global Digital Production and Archiving Standard

Screen Shot 2015-04-07 at 5.03.52 PMColor management and image interchange system targets production, mastering and long-term archiving of motion pictures ACES Logo Program encourages industry-wide adoption.

By Adrienne Papp

The Academy of Motion Picture Arts and Sciences announces the launch of the Academy Color Encoding System (ACES), a free, open, device-independent color management and image interchange system that offers a critically needed global industry standard for motion picture and television production.
From image capture through editing, VFX, mastering, public presentation, archiving and future remastering, ACES enables a consistent color experience that preserves the filmmaker’s creative vision.  It addresses and solves a number of significant production, post-production and archiving problems that have arisen with the increasing variety of digital cameras and formats in use, along with the surge in the number of productions that rely on worldwide collaboration using shared digital image files.

“A decade ago, the Academy recognized the need for a new set of infrastructure standards as the industry moved from film to digital,” said Richard Edlund, Academy governor and founding member of the Academy’s Science and Technology Council.  “We made a deep commitment to the effort – coordinating hundreds of top industry scientists, engineers and filmmakers on years of research, testing and field trials – so we’re both proud and excited to launch ACES 1.0 as the first production-ready release of the system.”

The Academy is simultaneously launching the ACES Logo Program to encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.  Initially focused on production and post-production equipment such as cameras, color correctors, displays and visual effects and animation software, the Logo Program is the first step toward enabling facilities and productions to take full advantage of ACES benefits.  There are 22 leading companies already in the Logo Program: ARRI, Assimilate, Autodesk, Canon U.S.A., Codex, Colorfront, Deluxe Media Creative Services, Digital Vision, Dolby Laboratories, FilmLight, FotoKem, The Foundry, FUJIFILM North America, Light Illusion, MTI Film, Panasonic, Pomfort, Quantel, RED Digital Cinema, SGO, Shotgun Digital and Sony Electronics.

ACES has been used on scores of film and television productions to date, including such features as “Chappie,” “The Lego Movie,” “Big Eyes,” “Elysium,” “Oblivion” and “Chasing Mavericks.”

As part of the ACES launch, the Academy will be exhibiting at the 2015 NAB (National Association of Broadcasters) Show, April 13–16 at the Las Vegas Convention Center, in booth C9132.  The Academy also will make two ACES presentations: the first as part of the Technology Summit on Cinema, and the second in conjunction with NAB’s Creative Master Series.  Science and Technology Council Managing Director Andy Maltz will make the Summit presentation “The Academy Color Encoding System (ACES): A Digital Production Infrastructure Standard,” covering the science, engineering and practical application of ACES, on Saturday, April 11, at 4:15 p.m.  The panel session “Coming to You Live: ACES 1.0,” with top industry professionals discussing how ACES helped them successfully manage complex cinematography, visual effects and color correction issues on a variety of motion picture and television projects, will take place on Tuesday, April 14, at 3 p.m.

 

ABOUT THE ACADEMY
The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners — the Academy presents a diverse year-round slate of public programs, exhibitions and events; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.

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Lady Adrienne Papp

About the Author of This Article: Dame Adrienne Papp is a recognized journalist, economist and feature writer who has written for many publications including Savoir; The Westside Today Publications ; such as Beverly Hills 90210; Malibu Beach; Santa Monica Sun; The Beverly Hills Times; Brentwood News; Bel-Air View ; Celebrity Society ; Celeb Staff It Magazine Chic Today LA2DAY West Side Today among many others. She is the President and CEO of Los Angeles / New York-based publicity com

pany, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic United, Inc. Atlantic Publicity just opened a new extension to it : PublicityLosAngelesAdrienne Papp is a member of the International Press Academy.

 

 

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