What Does Atlantic Publicity Do? Why Is this Company Number One in its Field?

What Does Atlantic Publicity Do? 

Our mission at Atlantic Publicity is to bring people out of the unknown into the known and lead them to success.   Increase revenue, create profit, and let the public know about their stories. A story   bears a great deal of  importance because that is what readers and customers relate to the most,  but  also remember the most.  That is how John Travolta, Bill Gates, and so many other influential people gained the public’s  attention: we related to their very human story.

Atlantic Publicity combines the below described various media venues for maximum exposure in a carefully selected method to gain the largest number of audience possible ( always into the millions) and through a  sub-selection of the appropriate combination of both the demographics and psychographics Atlantic leads its clients to success. 

These venues include but are not limited to: Airline Radio ( Delta announces us as their publicity company;  US Airways and American Airlines ) CNN Airport Network, other Cable TV channels, and at times specific magazines. Our firm belief of   a full feature and journalistically credible  article, a true story,  which then gets syndicated ( sent out)  to over 150,000 media outlets nationwide along with 25,000 entertainment executives and celebrities is always a MUST.

This comprehensive article is the very foundation on which we further build the client’s image to success. People have busy lives and unless there is a well written, fact checked, journalistically credible and engaging editorial that focuses the reader’s  attention within the first sentence,  and makes them understand the very specific product or unique service our clients can provide, success cannot be guaranteed. The first one or two sentences are crucial in any feature article or else the reader will not read it. 

This very element of a solid foundation is always missing when a client comes to us. The borders of publicity vs. PR ( HUGE DIFFERENCE) marketing vs. advertisement, editorial vs ads, journalism vs. PR releases, branding vs. positioning, etc. are always blurry and missing altogether.   THAT is when Atlantic Publicity comes into the picture and changes the outcome. 

Why is Atlantic Publicity No.1 ? 

When you want to set yourself apart from everyone else, we can make it happen. Our International team creates widespread industry recognition through building a high profile image by publishing your unique story in key multi-media outlets. We create a direct rapport with your audience. The clients of Atlantic Publicity have been recognized in their individual fields through our dedicated personal service and storytelling, which combines sophistication, media awareness, and a touch of celebrity.

Atlantic Publicity is about storytelling, legacy building, educational media, and  market penetration by beating the competition through what we call “the secret of the trade.” We do not have any competition because we combine the following individual professions all in ONE  through our President, Adrienne Papp, who holds many diplomas therefore can see a client’s public life from the beginning to the end.  No need for another person in each department slamming ideas against one another, competing for power or various other interests, rather we have ONE brain that assigns the appropriate tasks to the appropriate departments of Atlantic Publicity. In plain, we are a ONE STOP SHOP:

An entrepreneur or a large corporation would need to literally work with 5-7 companies to combine these very different professions. A publicist usually does not write articles, does not have the power to publish them,  nor can she/he  conduct interviews but rather “hires, or more appropriately, makes a journalist interested in the subject matter.”  However, editorials do not come around easily even if a journalist might become enticed and eager.  A marketing company does not do advertising. Brand recognition in todays social media frenzy is a very different ball game from just a few years ago.An advertising company cannot and will not do marketing. These are two very separate areas and completely different professions. See our  marketing and advertising plans that have been conceived at and for UCLA: Our Services

Advertising Plans, Sample Advertising Plan*

Marketing Plans, Sample Marketing Plan

Marketing Materials, Sample Marketing Materials*

A regular Publicity Company has no relationship with  Marketing and Advertising. And none of these separate fields and professions include an Economist, who knows the global trends and how to prevail in a stagnant or thriving economy. For brand recognition one needs to hire a large agency that nevertheless has no  power in any other field.  And as such, is “just” a marketing company that may hire an advertising firm, that may hire a number of branding expertise, that may hire a PR company that can only do PR releases that might never show up anywhere, and certainly would never be as credible as an editorial IF it ever gains any notice at all. And so the story rolls pushing the price for the client sky high with no final outcome of any measurable success as these agencies have not even coordinated with one another in a comprehensive and perfectly tailored way, Rather, they most likely will be competing openly or covertly with each other, until the quicksand affect collapses the entire build-up. THEN, the process repeats itself, but this time with more supervision, coordination and “good neighborhood” that will YET AGAIN take another round of the client’s time and resources.

As mentioned above PR companies come to Atlantic Publicity because they have no media power at all. They look to us to create coverage and media placement for them. PR releases are deadly to a new business. Anything that is a PR release is pure sales that is openly selling something that you do not really know anything about due to its nature: it is a sales pitch.  The credibility is questioned until there is an actual editorial and other reliable sources broadcasting the product or service, or an idea, on large platforms, such as Delta airlines, TV networks, etc….   When I was Editor in Chief, Profile Editor or Feature Editor, I received hundreds of PR releases a day, which all went to trash automatically.  People frequently, if not always, confuse a PR firm with a Publicity Company and vice versa. Publicity does NOT do PR and PR cannot do Publicity! Another misconception is that only movie stars have publicists. The word “publicist” has a connotation to it in Hollywood as if publicists only exist to serve the stars.The Webster Dictionary defines a publicist as the following: “A publicist is a person who puts written information into public circulation.”

Storytelling – THAT is when it is well written by a recognized writer, – is crucial to create a relationship with your audience. In school children are being taught by association with a story! Or else the topic is simply not remembered. Our brain remembers a new concept, product, or idea by  association with  a story. You can see and measure this in your daily life just by observing your thoughts!  Has there ever been a thought in your mind without an actual event, or a story, with maybe a deep emotional charge around it that you cannot let go of in your mind? No!   There is no such thing as thinking without the subject of what you are thinking about. Your brain is looking for solutions to the issue at hand, or is trying to put something to rest that requires action on your part one way or another?   In fact, your thinking will influence the subject matter. ( This is touching on the territory of Quantum Physics that observes the human mind and is the biggest discovery of the 21st Century as it points out the power of the human brain / mind – although two different things)

When an article about you  with a true  human element  is out in the public,  people tend to associate to it by FEELIG and  tend to be inspired by it. They feel GOOD by reading it. Something speaks to them. Bill Gates became famous because there was a very human story about him, starting his business in a garage.” If I was down to my last dollar I would spend it on publicity.” he famously said. Others who are even wealthier than him are still unknown to the general public because there was no publicity on them in the appropriate way.   The co-stars of the young John Travolta are not even known today, and have not made it in the industry, but John Travolta spent every cent and every borrowed penny on publicity, which made him broke technically at all times, but he has achieved the highest  fame that is possible in the entertainment industry.  He FELT AND KNEW he would once people saw and heard him!

Atlantic Publicity looks for people with extraordinary stories that encourage and amaze others and thus earn the reader’s support because the reader feels ” all of what one has achieved is possible for the other one to achieve just the same or even better.” THAT is how I would summarize up in ONE sentence our core mission at Atlantic: “Man Becomes What He Thinks About.”

Atlantic Publicity has also been assigned to become  the first official publicity company of the Order of Constantine the Great and of Saint Helen in 2010. As a Publicity company for this most regal and Historic Order ( see the movies made with Tom Hanks about the Holy Grail and the inevitable part of Constantine in establishing Christianity.) To carry on this tradition since 312 A.D. we are looking for worthy individuals with special achievements and missions to invest into this Grand Order. Some of the biggest names in our times belong to this Order, which makes it very exquisite with a very direct mission.

Sir Garth Fisher, MD, is Invested in the Oldest Order in the World in Helsinki, Finland, February 8, 2014, with Publicist, Adrienne Papp of Atlantic Publicity.

 

 

                                                                                                                                                                                                                                                                                                                                        

                                                                                                                 See You Around the World!