People have been looking for the fountain of youth since the beginning of the human race. That thing that we all mark our lives by – time – and the effects it has on our bodies, has produced a huge industry of anti-aging products. These elixirs come in all forms, promising to erase wrinkles, subtract years, return us to our youth.
The problem is, in spite of costs and promises, many of these mass-marketed anti-aging products really don’t do much at all in terms of countering the aging process. The good news is that we are currently in the middle of a revolution of products that have evolved in very natural, organic ways and have proven to be highly effective in countering the aging process.
LAFACE is a company that is at the forefront of this revolution. LAFACE is the brainchild of Lisa Alexander, a California native from a fifth generation farming family. Gifted with a multi-faceted entrepreneurial spirit, Alexander has had careers in fashion, modeled for Givenchy and Valentino in Europe and New York, climbed Mount Kilimanjaro, sailed with the America’s Cup team and spent years living abroad in London, Switzerland and India. Inspired by her roots in agriculture she even created a line of pickles “Mo Betta Pickles” that she eventually sold to Williams Sonoma.
Those wide-ranging adventures and years living abroad allowed her to develop a global perspective in terms of fashion, style and market opportunities, but when she decided to use her talents to develop a new line of anti-aging products Alexander turned to her roots. It was the ranch lifestyle and raising organic fruits and vegetables that supported her desire to create an innovative line of skin care products that she eventually called LAFACE
“Growing up on a ranch as a farmer’s daughter you learn about the importance of regulation and a respect for natural products,” Lisa explains. “We never had any fast food on the farm, we ate only fresh seasonal products that we grew ourselves. I had a very healthy upbringing, and I learned from an early age the importance of doing things correctly. And since I learned to do a lot of things on the farm, when I started my businesses I did all the branding and sales, did everything by myself. That was how I started my clothing lines; I did the designs, and branding and everything else by myself.”
Those entrepreneurial talents are now focused on her new company, LAFACE
Not just another line of products offering to minimize the effects of aging, LAFACE products were inspired by Alexander’s connection to her background in organic farming and sustainable products and a personal quest to create the finest possible skin care products.
The inspiration for this new line was based on the fact that Lisa had very sensitive skin and like a lots of entrepreneurial startups, LAFACE got its start from an actual need, not some consumer research study attempting to shoe horn yet another cosmetic product line into a crowded market.
“I decided, after trying everything I could, that I was going to start my own skin care line,” Lisa explains. “I had spent a lot of time in labs in Switzerland and
Ayurvedic spas in India and learned a lot at places like that. I was frustrated with the skin care products I purchased and tried and decided I was going to make my own. I got a science team together and we went to work. After eight years of development, all funded by my other entrepreneurial efforts, we had a product line that I felt was the best available on the market.”
“Because I was never content to put out anything but the best, it became very expensive as I developed my skin care line,” Lisa says. “Our ingredients are the finest examples of their type and are very expensive. We’re very careful and picky about them, since these are products that people are applying to their faces. That’s why, going through production, these ingredients go through so many rigorous tests. They are tested when they first come in, and then when they are used in production, we have a series of tests they have to go through, and we’re very stringent about each step of the process. And what I noticed is that isn’t common in this industry. People will always try to get away with things and take short cuts to save money. I have a lot of science in my background and I found that a lot of companies were saying things that just weren’t true.”
Starting a new company is always a daunting process, and when Lisa decided to market her product line the online world and social media was still in the process of development. “Once we were satisfied with the final product lineup we simply went out to the retailers, health and wellness shops, spas and high end skin care retailers and convinced them to put our products on the shelves,” Lisa says. “As the online market expanded we were eventually able to get the word on our products out to many more people that way, as there was a definite shift to an online focus. So this farmer’s daughter took on a new learning curve and we waded into a whole new arena, and what we found was that a lot of the products that we were competing against, in addition to their being created by a marketing team to create buzz, were also not real companies. They didn’t really do their own production; they just call up a supplier, order some products and brand them, spending all of their money on marketing. My philosophy for my product line is exactly the opposite. I care only about the quality of the product itself. The only things that matters are my clients, and many of them have difficult skin conditions. Some of them are cancer patients, have psoriasis or eczema or other serious skin conditions. When we decided to create these products we spent a lot of time in our lab in northern California developing the finest products to deal with skin issues. Where maybe 95% of the companies in our field use a vitamin C product, for instance, they use plain old ascorbic acid that sells for about $40-80 a kilo. We, through extensive research, found a specialized Japan product that is vastly superior that sells for $900 a kilo. And all of the products we use in these products are superior to what our competitors may use in their products. This kind of selectivity doesn’t do much for our profit margin, but we’re committed to delivering results to our clients. There are a lot of good product lines out there, but they don’t offer the key active ingredients that are so important and effective for cellular regeneration.”
In the development of the LAFACE line, Lisa also selected ingredients, always the finest example of their types, that included Peptides (Palmitoyl Oligopeptide Tetrapeptide-7), Niacinamide, Tetrahexyldecyl Ascorbate (the Japanese Time-released stabilized vitamin C), Malus domestica (apple stem cell extract), Hydrolyzed Collagen, Acetyl Hexapeptide-8, Copper Gluconate, Aloe, Argan Oil, Vitis Vinifera (Grape Seed Extract), Phytosterols, Red Algae Extract, Resveratrol, Hyaluronic Acid and Tocopherol, a natural Vitamin E.
In considered the ingredients of her product line, Lisa was also particularly aware of the changes that a woman’s skin in particularly susceptible to. Over time, changes occur in texture, radiance, tone and firmness, especially as she enters as a woman enters her forties, much of it due to significant decline in various hormone levels and a reduction in the synthesis of collagen and elastin and production of sebum. Those challenges, as well as the issues of sensitive skin, rosacea, psoriasis and eczema were the conditions that the LAFACE product line was able to directly affect.
Lisa current LAFACE product line includes her PUR Cleanser, Cellular Regeneration Cream, a C-Cell Regeneration Serum, the Efface Line Erasure Concentrate, her Beaux Yeaux Eye Cream and several moisturizing and mask products. Combined, these are the types of products that can make a significant difference in a woman’s appearance, restoring texture, erasing signs of aging and restoring a radiant, youthful appearance. They are also equally effective in the LAFACE line she developed specifically for men.
With the introduction of these product lines, LAFACE immediately got a lot attention in the press. “We got a ridiculous amount of press,” Lisa says. “People were calling us the ‘Dream Cream,’ and all the fashion and women’s magazines were talking about us. And we had to develop the supply chain quickly and adjust to the attention and demand. We now have a robust online presence, and a significant presence with dermatologists and plastic surgeons, natural healing and wellness centers and even bespoke companies like Birchbox. The online presence continues to grow, and we are also developing a professional line that will be distributed in hotel spas, and other luxury locations and resorts. We’re also working on a more affordable consumer line that we’ll be able to produce in our lab for Target stores.”
When you’re producing a consumer line that’s conceived in passion and using only the finest available ingredients you can be assured that those products will find a home with appreciative customers. “I knew I could make a natural skin care product that was better than anything else out there,” Lisa says. “It started with a passion. I didn’t have an ulterior motive, no financial goal, just a desire to put out a superior product. The goal was to be highly respected in the industry. I decided from the beginning that I wanted to do thing right and wanted to earn people’s trust. It’s indicative of our commitment to product excellence that when some of our major clients contact us to order they tell us to send along whatever new products we have also. That’s because they trust us.”
Although I personally had tens of hours of conversations with Lisa, I was not given a chance to try any of the products talked about above, therefore, I cannot confirm its effectiveness, or, express an opinion. Although, shipments were promised multiple times, – as of now, none have arrived, therefore this article felt too early to write, but pressure were exercised and targeted toward its birth.
Without trying a product line an article about it is impossible to write. As a journalist, I magically included Lisa even within the Royal Wedding coverage, which inclusion never happened to anyone in history. I fought for it on unpaid time and did it in good faith so that you, the reader ( millions of you) can see the value of LAFACE. LAFACE so far has not demonstrated respect, or gratitude, which I know will be course corrected because when there is nothing but the truth only innocence, purity, and good-will can reside. I do believe in Lisa and all that she states. My own belief system is nothing less than respect, honor, gratefulness, grace, appreciation, balance, love and service to others, which I have written a program about, titled “An Honorable Cause” as part of a futuristic digital platform. It is designed to bring goodness to the world and like-minded people together. And as I posses with my team the above qualities, I expect the same from others that wish to be an Honorable Cause in the world. Lisa and I share this as a fact of life. I do not believe in sanctimonious assumptions and truth spinning.
I take Lisa’s products at face value due to the above. Hopefully one day soon I can explain the magic she claims as I keep you all updated. Lisa was also set to run our special editorial on one, or more TV channels, but LAFACE, as of now, has not afforded the necessary steps in order to gain those minutes that I offered to help her with through my own company. But an emphasize was put out on this by them, thus it seems that going forward you will have a chance to learn about LAFACE from credible TV networks and buy its extraordinary products made by extraordinary people through a lovely and unique team you can meet and trust. They truly offer the best and we will all focus on what is best for everyone and serve everyone the most. After all, that is the original and noble purpose and nothing else.
TRUTH SERUM: Ladies and Gentlemen, I can no longer be the supportive nice guy to people who treat the world and you in it as crap. Lisa Alexander is NOT a nice person in my opinion, experience and facts. She is angry, vindictive and spins the truth on the cleanest and most truthful stories she could ever hope to have. I, in all honesty, cannot protect her image. Please go and find it out for yourself.
I WAS REQUESTED TO post her article, this garbage as below. Please enjoy! I am not saying this, she is!
Lisa’s write up on what it means to be an entrepreneur can be read below. As soon as samples arrive I will be able to update you on the actual experience. Honestly, integrity and nothing but the truth – is what I live by.
“What it is like to be an entrepreneur. The TRUTH. by Lisa C Alexander
- Published on August 30, 2016
- I am always writing about things that I feel are helpful revolving around research and studies, but I have never written something personal, so here goes. The truth. One of the questions that I am constantly being asked is,
” What is it like being an entrepreneur ? ” Fair question, complicated answer.
First of all, look at the definition of ENTREPRENEUR- a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.
If you look at the proper definition you can understand right away that it may not be a walk in the park. Which is why my answer to this question is complicated. I think people have a whimsical idea of what owning and running your own business is all about. In this world where having “happiness” as our priority being an entrepreneur looks pretty appealing as it means to many…financial independence and the satisfaction of doing things on your own, but this is not the case…at all. You have to be 150% certain that what you are doing is your PASSION as it is all consuming, that you will risk EVERYTHING to make this dream of yours a reality and SACRIFICE all to do so. You will look at the doubters with a clear, unwavering gaze as they tell you all the things you are doing wrong.
This independence involves quite a few challenges that have NOTHING to do with
” Happy“. This involves volumes of situations that you may not have taken into account, like taxes, regulations, scammers, hiring and firing, people trying to take your business, a learning curve that never ends, stress, endless stress and despite all this going on you have to stay on track and keep your eye focused clearly on the goal . Every day you have to wake up with the same enthusiasm as the day you started this journey. Every day you have to juggle, multi task, negotiate, deal with disappointments and pop right back up and dive back in with even more determination. Every day. Every day. EVERY DAY
So why would anyone want to be an entrepreneur ?
We are put on this earth for a limited amount of time. How long that may be, we have no idea. This is why the most important thing is, that whatever it is that you chose to do whilst you are here, make sure you are madly, wildly in love with it. This unconditional love for your business is like any unconditional love. You can overlook all because you are in love. Your business can do no wrong, no matter how badly behaved or how many set backs…you are not going anywhere. No matter how many times you were sad or are scared or confused or feel betrayed, or people tell you to end it….THIS IS IT and you know it. So if you are truly in unconditional love with what you do and you will do ANYTHING to make it work and no matter what it still looks like the most wonderful thing in the world and you cannot imagine doing anything else.
Well, that is what is like to be an entrepreneur.
and to me…it is all worth it!
About the Author of This Article: Adrienne Papp is a recognized journalist, economist and feature writer, who has written for many publications including Savoir; The Westside Today Publications ; such as Beverly Hills 90210; Malibu Beach; Santa Monica Sun; The Beverly Hills Times; Brentwood News; Bel-Air View ; Celebrity Society ; Celeb Staff ; It Magazine; Chic Today; LA2DAY; West Side Today among many others. She is the President and CEO of Los Angeles / New York-based publicity company, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic Publicity that just opened a new extension to it : PublicityLosAngeles. Adrienne Papp is a member of the International Press Academy.She is the Founder, CEO and President of Youthful & Ageless ™, Bringing Information to Billions™, An Honorable Cause™ www.LatestAgeless.com. www.OurMediaVenuesAndCompanies.com, Atlantic Publicity Articles, Latest Ageless, Events Photo Collection, Linked In Profile, Movie Data Base Profile, Twitter, Instagram, Youthful and Ageless Google+, Atlantic Publicity Google+, Atlantic Publisher Google+, Adrienne Papp Google+, Adrienne Papp Personal Google+, Spotlight News Magazine, Atlantic Publicity Productions, Atlantic Altitude, Altitude Pacific, Atlantic Publicity Photography and Filming, About Adrienne Papp What Others Say AtlanticPublicitySEO, BrilliantMarketing365, An Honorable Cause, Academic Research, Knighthood Today, Youthful and Ageless™. She was knighted and became a Dame in 2010. Her official name is Lady Adrienne Papp and Dame Adrienne Papp. Voting Member of The International Press Academy and The Oscars: Academy of Motion Picture Arts and Sciences. She is the Managing Editorial Director of The Beverly Hills Times Magazine, and Hollywood Weekly. She has a Master of Science in Economics majoring Logistics; an MBA Degree; An International Law, Trade and Finance Postgraduate: Marketing and Advertising Postgraduate from NYU and UCLA. Guest Professor at Oxford University; Director and Producer of TV and Airline On Camera Editorials; Adrienne Papp Enterprises