Adrienne Papp Discusses What She Learned in Seventeen Years Not Only As a Publicity and Marketing Professional But Also As The Founder of The Newly Announced Youthful & Ageless™ Digital Platform.
Five years ago, when Adrienne Papp of Atlantic Publicity started writing a new Internet marketing platform called Youthful and Ageless™, she conceived it as a place where millions of people could access information on anti-aging research, academia, health and wellness, and also a place where entrepreneurial companies could position their products in a highly accessible way to their customers. In a recent conversation, Papp discusses the ups and downs, the disappointments and rewards of a high-profile career in the business of publicity.
Q: To begin, what was the original concept for the Youthful and Ageless™ platform?
AP: “My original intent was to provide a platform that would allow small companies with wellness and anti-aging products to reach their very specific demographics on national television and airlines, on a continuous basis, which has never been possible before and nobody else can provide this service in the way we do. The new consumer convenience findings state that the typical consumer has a 7-second attention span; therefore, if you do not engage them emotionally to gain their attention immediately you will most likely lose them. Youthful & Ageless™ has developed into a robust platform that not only includes a host of anti-aging providers, but also the latest information on the most recent various academic researches, including anti-aging research, cancer research, neuroscience, neuroplasticity and quantum physics. The platform even cites movies made from inspiring true human element stories.
Q: Are there other unique advantages to being on the Youthful and Ageless™ platform?
AP: “The Youthful and Ageless™ platform is also designed to allow the voice of entrepreneurs to be heard and compete in a vast marketing environment where old principals no longer work. We place these small companies on a number of very high quality and respected media outlets that otherwise would not be affordable to a pre-qualified demographics. Our publicity firm also has a long-standing involvement with the entertainment industry, and due to that, we have the honor to interview the very doctors films have been made about. Such as the ‘Living Proof’ starring Harry Connick Jr., as an example. The movie brings together UCLA medical research discoveries, conducted by Dr. Dennis Slamon and Dr. Steven Wong, large corporations and even the entertainment industry.”
Q: People think this is an easy and glamorous job, but can you describe some of the things that can impair the success of your clients? Why would a client not take full advantage of this powerful new platform you offer, especially while it is complimentary from you and includes an ongoing presence on national TV in prime time.
AP: “Youthful and Ageless™ engages the attention of targeted consumers who are actively looking for youthful solutions and a healthy lifestyle. Marketing to this group of demographics is the dream of every entrepreneur. Yet, sometimes a client-to-be would self-sabotage in various ways; they cannot seem to leave their comfort zone, and are afraid of growth, which originates from fear.
Q: Can you be more specific?
AP: “While premature scaling, meaning too much too soon, is not favorable, having a non-stop presence on the market through a trusted, reliable and large-scaled media source at all times is crucial because those consumers will statistically buy. This however might scare some companies in various ways that are not de facto.
“As an example, a former client wanted a commitment from me to write a book about her life, but even though I committed significant and unpaid time and energy to the project, with which the client was very happy, they eventually backed out in the last minute without any reasonable cause and I lost half a year of business as opposed to using my time helping other clients. So, the opportunity cost was very high. It was a fear-based decision that was unrealistic and only produced self-sabotage. Some clients expect us to take responsibility for their own inconclusive decisions, especially in hindsight, despite our advice, but we cannot take the blame for their own choices. I call it “an occupational hazard.” But we make our policy very clear on all of our sites.
“Another example would be some people completely abandoning the entire specially discounted project even though we started production, or invent a story that the Internet directly opposes very visibly. They basically shoot themselves in the foot working against their best interest. What they are missing out on is the fact that
if you look up Youthful and Ageless™ — just put the expression in the Google search bar without dot com – you’ll see that there are over 2.5 million hits ( varies daily) that are all about my platform. And that’s the power we share with our clients. And, it is complimentary!”
About the Author of This Article: Adrienne Papp is a recognized journalist, economist and feature writer, who has written for many publications including Savoir; The Westside Today Publications ; such as Beverly Hills 90210; Malibu Beach; Santa Monica Sun; The Beverly Hills Times; Brentwood News; Bel-Air View ; Celebrity Society ; Celeb Staff ; It Magazine; Chic Today; LA2DAY; West Side Today among many others. She is the President and CEO of Los Angeles / New York-based publicity company, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic Publicity that just opened a new extension to it : PublicityLosAngeles. Adrienn