The Festival de Cannes commits for the environment.

By Adrienne Papp

Wherever we are in the world, we face decisive environmental challenges. In 2021, conscious of its role and duties, the Festival de Cannes puts in place a series of measures aiming at implementing its presence and future in an essential movement of which the cultural events must be committed environmental campaigners.

The Festival de Cannes thus intends to start the third decade of the 21st century with an even greater commitment to environmental responsibility and action:

  • Responsibility because the time has come for a radically different way of producing a major international event
  • Action through strong and unprecedented measures put in place for the 74th Festival which will take place from July 6-17 2021.

After several months of preparation with the consulting firm Green Événements, and driven by the determination of the organising team, the Festival’s commitment will unite the efforts of all involved, from professionals, Festival-goers, official partners and service providers to the Palais des festivals and the Cannes Town Hall.

Bringing the greatest and most beautiful film festival to life has always been an artistic and economic challenge. It is now also an environmental challenge because, wherever we are, we have to ask ourselves the right questions.

To meet this challenge, the Festival de Cannes has set itself the task of entirely rethinking its modus operandi while remaining faithful to its history, its traditions and the ambitions that underpin the Cannes legend.

In recent years, the Festival has undertaken a series of actions, in close collaboration with the Palais des Festivals, to reduce its carbon footprint: reduction of electricity consumption thanks to planned lighting, recycling of tarpaulins, optimisation of waste recovery, printing of all documents on certified paper, compensation for guests’ travel, incentives to carbon compensation for accredited professionals…

In 2021, the Festival has decided to move up a gear, with a strong and reinvigorated ambition to integrate environmental requirements into the way the event is organised, based on a three-pronged strategy:

Not everything can be done instantly and this policy, which is both proactive and pragmatic, will naturally be implemented over the medium and long term. Feedback after each Festival will enable us to refine and perfect the processes, as new developments emerge and the years pass.

As of 2021, the Festival de Cannes will take significant measures:

12 commitments to match the 12 days of the 74th Festival which will take place from July 6-17.

1) A fleet of official cars composed of 60% electric or hybrid vehicles. All of these vehicles belong to the existing fleet and will be reused for the Festival. Until now, all vehicles have been thermal.

2) A 50% reduction in paper printing thanks to the continued dematerialisation of publications, a reduction in print runs and personal distribution on site. The Festival’s most emblematic publication, the Official Programme, will be available online for all accredited persons and a subscription for the printed version will be launched from mid-May,

3) The total elimination of plastic water bottles (over 22,000 in 2019),

4) A 50% reduction in the volume of red carpet used, already fully recyclable and recycled,

5) A 24% reduction in the volume of carpet used in the Village International areas,

6) Responsible catering: each caterer will respect specifications encouraging the use of local circuits and fresh seasonal products, offer vegetarian alternatives, fight against waste in order to limit it,

7) Maintaining a waste recovery rate of over 95%. In 2019, 99% of the 250 tonnes of waste were recovered: 81% in material recovery and 18% in energy recovery,

8) An environmental contribution from the Festival to compensate for the footprint of the event’s production (preparation and assembly, technical means, by-products),

9) Raising awareness of eco-responsible actions among the organising team, Marché du Film exhibitors, service providers and accredited persons.

Chinese actress Fan Bing Bing arrives in a car for the opening ceremony and the screening of “Midnight in Paris” presented out-of- competition at the 64th Cannes Film Festival on May 11, 2011 in Cannes. AFP PHOTO / FRED DUFOUR (Photo by FRED DUFOUR / AFP)
Chinese actress Fan Bing Bing arrives in a car for the opening ceremony and the screening of “Midnight in Paris” presented out-of- competition at the 64th Cannes Film Festival on May 11, 2011 in Cannes. AFP PHOTO / FRED DUFOUR (Photo by FRED DUFOUR / AFP)
Chinese actress Fan Bing Bing arrives in a car for the opening ceremony and the screening of “Midnight in Paris” presented out-of- competition at the 64th Cannes Film Festival on May 11, 2011 in Cannes. AFP PHOTO / FRED DUFOUR (Photo by FRED DUFOUR / AFP)

10) The appointment of a scientific committee of independent experts to select reliable and relevant compensation programs. During the next Festival, the committee will unveil the list of selected projects with a local, national and international scope, to which the sums collected by the contributions of the Festival and the accredited persons will be allocated,

11) A soft mobility incentive thanks to a pass for access to public transport in the City of Cannes on presentation of the badge,

12) An environmental contribution of €20 (excl. VAT) from festival-goersto compensate for the footprint of their travel and accommodation,

This environmental aspect of the preparation of the Festival will evolve very quickly, thanks to all of you. It will be completed using new milestones between now and July 2021 and via an assessment and outlooks for the future.

“The challenge is huge, but we will and must succeed, each year a little more, each year a little better. Today, we are taking an important and hugely ambitious step. We will report on it regularly, in very practical ways. The 74th edition will herald the future for a Festival that will last”

Pierre Lescure, President of the Festival de Cannes & Thierry Frémaux, General Delegate.Pierre Lescure, President of the Festival de Cannes & Thierry Frémaux, General Delegate.

Adrienne Papp
Articles by Adrienne Papp

About the Author of this Article: About the Author of This Article: Dame Adrienne Papp is a recognized journalist, economist and feature writer who has written for many publications including Savoir, Beverly Hills 90210Malibu BeachSanta Monica SunThe Beverly Hills TimesBrentwood News, Bel-Air View,Celebrity Society,Celeb Staff, It MagazineChic TodayLA2DAYWest Side Todayamong many others. She is the President and CEO of Los Angeles / New York-based publicity company, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic United, Inc. Dame Adrienne Papp is a member of the International Press Academy.

Adrienne Papp

About the Author of This Article: Adrienne Papp is a recognized journalist, economist and feature writer, who has written for many publications including Savoir; The Westside Today Publications ; such as Beverly Hills 90210; Malibu Beach; Santa Monica Sun; The Beverly Hills Times; Brentwood News; Bel-Air View ; Celebrity Society ; Celeb Staff ; It Magazine; Chic Today; LA2DAY; West Side Today among many others. She is the President and CEO of Los Angeles / New York-based publicity company, Atlantic Publicity and publishing house, Atlantic Publisher. Adrienne writes about world trends, Quantum Physics, entertainment and interviews celebrities, world leaders, inventors, philanthropists and entrepreneurs. She also owns Atlantic United Films that produces and finances true stories made for theatrical release or the silver screen. Spotlight News Magazine is owned by Atlantic Publicity that just opened a new extension to it : PublicityLosAngeles. Adrienne Papp is a member of the International Press Academy.She is the Founder, CEO and President of Youthful & Ageless ™, Bringing Information to Billions™, An Honorable Cause™ www.LatestAgeless.com. www.OurMediaVenuesAndCompanies.com, Atlantic Publicity Articles, Latest Ageless, Events Photo Collection, Linked In Profile, Movie Data Base Profile, Twitter, Instagram, Youthful and Ageless Google+, Atlantic Publicity Google+, Atlantic Publisher Google+, Adrienne Papp Google+, Adrienne Papp Personal Google+, Spotlight News Magazine, Atlantic Publicity Productions, Atlantic Altitude, Altitude Pacific, Atlantic Publicity Photography and Filming, About Adrienne Papp What Others Say AtlanticPublicitySEO, BrilliantMarketing365, An Honorable Cause, Academic Research, Knighthood Today, Youthful and Ageless™. She was knighted and became a Dame in 2010. Her official name is Lady Adrienne Papp and Dame Adrienne Papp. Voting Member of The International Press Academy and The Oscars: Academy of Motion Picture Arts and Sciences. She is the Managing Editorial Director of The Beverly Hills Times Magazine, and Hollywood Weekly. She has a Master of Science in Economics majoring Logistics; an MBA Degree; An International Law, Trade and Finance Postgraduate: Marketing and Advertising Postgraduate from NYU and UCLA. Guest Professor at Oxford University; Director and Producer of TV and Airline On Camera Editorials; Adrienne Papp Enterprises

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